The Fred Factor tells the story of the postman, Fred, who goes above and beyond the call of duty in serving the people on his mail route. He makes a point to introduce himself to new customers, and get to know them so that he can provide better service. In this book, Sanborn shares stories of Fred and other “Freds” that he has encountered throughout his travels as a speaker. He also encourages readers to become Freds in their lives by going the extra mile to help others.
I had already read the sequel to this book, Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results, and thought it was very good, so I wanted to read this one to learn more about the original Fred. What I liked best about this book is that there isn’t anything groundbreaking or even difficult about it. Rather, it serves as a reminder of things that we should all be doing anyway to treat others right, and do the best job we can, no matter what our profession is.
After all, we should all treat others the way we want to be treated. When we encounter a Fred, we go away feeling as if our day suddenly got a little brighter, and are more likely to be a Fred to the next person we encounter. The bottom line is, we should start by being a Fred, and then before we know it, there will be Freds everywhere!
If you are looking for a quick, easy-reading book to inspire you to bloom where you are planted, this is a book for you. It would also be a great book for managers to read and pass on to their staff to revitalize customer service. Overall, this is a very nice book.
- Interview with Mark Sanborn, author of The Encore Effect (christopherscottblog.typepad.com)